At Smith & Smith Global, we don’t just create canine brands — we design ecosystems of care, culture, and connection. Every idea that lives under our roof begins with one simple truth: dogs are not an afterthought in our lives. They are the ontological axis.
We are a global team with European roots, united by one purpose: to elevate canine life through precision, purpose, and perspective. From preventative herbal medicine to breed-specific education, nutrition, and emotionally intelligent storytelling, each of our brands reflects a distinct facet of what it means to live alongside dogs — and to be shaped by them.
What We Do
Smith & Smith Global designs and manages a portfolio of canine-first brands across healthcare, nutrition, apparel, education, and lifestyle.
We operate as a creative and strategic studio, building solutions that range from veterinary-grade herbal therapeutics to functional treats, editorial platforms, and cultural products — all grounded in evidence, intention, and long-term value.
Each brand within the SSG ecosystem is distinct in tone and function, yet aligned in principle:
to raise the standard for how dogs are seen, treated, and lived with.
Our work combines product development, content architecture, and brand strategy under one roof — ensuring coherence, rigor, and depth at every stage.
From formulation to messaging, from concept to customer experience, we oversee every detail with a singular purpose: To create canine brands that endure — not just succeed.
Who We Are
Smith & Smith Global is led by a focused, cross-disciplinary team:
Creative direction by founder and strategist Marie-Luise Smith
Operations and customer experience by Michael J. Smith, U.S. Navy (Ret.)
Medical insight and advisory support by Dr. med. Horst Schilling, radiologist
And always central to the work: the dogs — those at our side today, and those whose absence is physical, not sentimental.
WHY WE EXIST
We don’t exist to chase trends, soften edges, or appeal to the masses.
We exist because dogs change everything—how we live, how we build, and what truly matters.
At Smith & Smith Global, we believe that living with dogs doesn’t just shape our days — it reshapes our values, our priorities, and the way we build.
We’re not here to follow trends, chase approval, or infantilize dogs with saccharine branding.
We’re here because dogs demand better — and so do the people who make them a central part of their lives.
Our work is driven by a clear conviction: That dogs are not accessories, afterthoughts, or content props.
They are central to how we design, decide, and live. And they deserve a world built with that reality in mind.
What began with one Doberman has become a multi-brand studio built for the full spectrum of canine life — from health to humor, from story to science.
We aim to serve not the mass market, but the discerning minority: those who already know that dogs belong at the center, and are looking for brands that act accordingly.
Marie-Luise Smith
Founder & Creative Director
Smith & Smith Global LLC
SMITH & SMITH GLOBAL
MEET OUR CHIEF ADVISORS
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Dr. dipl. med, Dr. med Horst-Edgar Arno Schilling
Chief Medical Consultant & Strategic Advisor
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Frank F. Glaser
Senior Consultant – Geostrategy & Business Affairs
