Michael Smith

Michael Smith is the Co-Founder of Smith & Smith Global, where he oversees customer experience and service across the company’s portfolio of brands. Following 24 years of service in the U.S. Navy, he built a civilian career that combined technical expertise with excellence in customer-facing leadership. He worked at Sikorsky Helicopters as a technical trainer and supervisor and his recognition as one of the highest-ranked Audi Motorcars service advisors in the United States reflect a rare

That experience made him the obvious choice to lead customer experience and service for all SSG brands.

My Approach

What began as a passion project has evolved into something more. We’re proud of where we’ve been and even more excited for what’s ahead. What sets us apart isn’t just our process—it’s the intention behind it. We take time to understand, explore, and create with purpose at every turn.

Simple ideas

Through every step, we've focused on staying true to our values and making space for thoughtful, lasting work.

Lasting impact

We build with clarity, act with integrity, and always stay curious.